THE GREAT CHASE: FORD’S AWARD-WINNING DRIVE SIMULATION TRAINING PROGRAM
THEMATIC, GAMIFIED, DRIVING SIMULATIONS / ESCAPE THE BAD GUYS AND GET TO SAFETY / AUTOMOTIVE RETAILER TRAINING / DEALERSHIP PERSONNEL / DRIVER-ASSIST TECHNOLOGIES / DRIVING THROUGH A VIRTUAL WORLD / RESULT: AWARD-WINNING BREAKTHROUGH
LIFE IS A GAME: THE DTE CUSTOMER EXPERIENCE ARCADE
CALL CENTER REPRESENTATIVES / SELF-DIRECTED BLENDED LEARNING / TABLET-DRIVEN INTERACTIVITY / LIMITED LIVE FACILITATION / FAST AND ENGAGING / INFORMATIVE YET FUN / CALL-CENTER TRAINING IN THREE DIMENSIONS
FROM OLD MEDIA TO VIRTUAL LEARNING: THE SKF INTERACTIVE LEARNING SYSTEM
TECHNICAL TRAINING / ONLINE INSTRUCTION / STEP-BY-STEP DEMONSTRATION VIDEOS / LEARNING CHECKS / CREDIT AND RECOGNITION / RESULT: HAPPY CUSTOMERS AND MORE SALES
BUILDING LOYALTY THROUGH ENHANCED EMPLOYEE ENGAGEMENT: THE FORD MOTOR COMPANY CONSUMER EXPERIENCE MOVEMENT
GLOBAL AUDIENCE / RETAIL MANAGERS AND EMPLOYEES / VIRTUAL COACHING + VIRTUAL GROUP LEARNING / BENCHMARKING THROUGH REGRESSION ANALSYSIS / ENHANCING EMPLOYEE ENGAGEMENT / MEASURED THROUGH IMPROVED CUSTOMER VIEWPOINT / RESULT: INCREASED CUSTOMER RETENTION
INTERACTIVE SALES SUPPORT: THE SCHERING PLOUGH CLARITAN COMPETITIVE PREP TOOL
AUDIENCE: PHARMA SALES REPS / MISSION: EDUCATE PHYSICIANS ON PRODUCT SUPERIORITY / CHALLENGE: CROWDED MARKETPLACE / STRATEGY: ADAPT THE MESSAGE FOR EACH COMPETITOR / TOOL: INTERACTIVE SALES SUPPORT TOOL / DEPLOYMENT: ACROSS MULTIPLE MOBILE PLATFORMS / RESULT: INCREASED MARKET SHARE