ELEVATING
THE STADIUM EXPERIENCE
ICONIC AT&T STADIUM / MAKE FORD FEEL LARGER THAN LIFE / ENTER THE FORD TOUCHDOWN FOUNTAIN / A TEXAS-SIZED WALL OF FORDS / AND THE BUILT FORD TOUGH MAIN STAGE / LOVED BY MILLIONS OF ADORING FANS
FANS/
HUNDREDS OF THOUSANDS OF HANDRAISERS
LOVE/
MILLIONS OF POSITIVE BRAND IMPRESSIONS
CHEERS/
HOW FANS REACTED
CONNECTING WITH NEW AUDIENCES
FORD WANTED MORE FEMALE DRIVERS / XPERIENCE DESIGNED AND DEVELOPED A MINDFUL PARTNERSHIP WITH WANDERLUST / A FULLY IMMERSIVE, MOBILE BRAND EXPERIENCE CAME TO LIFE / NEW CONNECTIONS WERE MADE / AND A 2019 GRAND EX AWARD FOR BEST FESTIVAL ACTIVATION WAS WON
10PTS/
INCREASE PURCHASE CONSIDERATION
30PTS/
INCREASE BRAND FAVORABLE OPINION
GRAND/
2019 GRAND EX AWARD WINNER
CREATING A FAN FAVORITE
INDY CAR WANTED A TRAVELLING TOWN SQUARE / ON THE GROUND AT EVERY RACE / WE COLLABORATED WITH 5 DIFFERENT BRANDS / CREATING A COHESIVE EXPERIENCE / DELIVERING THOUSANDS OF FAN ENGAGEMENTS / START YOUR ENGINES
14/
RACES ACROSS US
#1/
ATTENDED VENUE AT EVERY RACE
VROOM/
SURPASSED ALL EVENT METRICS