WEBER LAUNCHES
IN CHINA

GRILLING AT HOME ISN'T COMMON IN CHINA / WE HAD TO INTRODUCE, DEMONSTRATE, AND NORMALIZE THE BBQ CONCEPT / XPERIENCE BROUGHT MEDIA, INFLUENCERS AND TASTEMAKERS TOGETHER / TIME TO FIRE UP

67/

INFLUENCERS AND MEDIA

3MM/

PEOPLE REACHED

BAM/

A LAUNCH CHINA WON'T FORGET

LAUNCHING BIG WITH
MICRO-TARGETS

THE MARKET FOR LARGE PREMIUM UTILITIES IS SMALL / WE IDENTIFIED PRECISE GEOGRAPHIES, INTERESTS AND INFLUENCERS / CRAFTING IMMERSIVE EXPERIENCES, AMPLIFIED BY SOCIAL / WE MADE A BIG SPLASH WITH LUXURY BUYERS